Are virtual viewings the way forward

More than 250 agents have signed up with FocalAgent after Zoopla teamed up with them last year to develop virtual viewing technology.

The platform allows agents to host virtual video viewings for their prospective tenants, allowing all parties involved to safely -yet efficiently- view properties through WebCam and voice. This helps applicants narrow down their property search as they get a true sense of the property from the more immersive virtual viewings using 360 photography or tours.
FocalAgents service allows agents to choose any property they’ve listed on Zoopla – based on applicant requirements-, as well as switch between their properties.
They can also conduct multiple viewings in one go-to tailor viewings efficiently to applicant preferences.
There are even packages available that include professional photography and 360 tours to further heighten the virtual viewing experience.
Andy Marshall, Zoopla’s chief commercial officer, commented: “At Zoopla we are laser focused on driving value and tangible results for our agent partners and this partnership with FocalAgent is delivering just that. More leads, reduced time to market and more efficient use of time is the holy trinity for busy agents and the feedback we’ve had so far has been overwhelmingly positive.
“We look forward to growing the partnership with FocalAgent and bringing its benefits to even more agents over the coming months.”
Lee Wainwright, CEO at FocalAgent, said: “With people still cautious about transmission, contact and travelling, the viewing stage will remain a remote, digital experience for many.
“Our virtual viewings are a powerful tool and agents are waking up to their long-term potential, in terms of improved online engagement, lead generation and the pre-qualification of genuine clients. In addition, home movers now expect a virtual viewing and FocalAgent doesn’t see this as an option that can be quietly dropped by agents.”

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